|
The poster
campaign, called Challenge 21, will target 1,500 SBPA member pubs across
Scotland.
The campaign clearly demonstrates that the trade takes
the issue of underage sales very seriously.
Labour MSP Allan Wilson
has backed a campaign launched by the Scottish Beer and Pub Association
(SBPA) which aims to tackle under age sales of alcohol in Scotland.
The poster campaign, called Challenge 21, will target 1,500 SBPA member pubs
across Scotland. It highlights the fact that if a customer is believed to
looks under 21 they should now expect to be asked for a form of
identification to prove that they are over 18 before they will be allowed to
buy alcohol in a bar.
The campaign was launched by the Association in the Scottish Parliament at
an event attended by cross party MSPs.
The Cunninghame North MSP said:
“I am delighted to lend my support to the Challenge 21 campaign. Too many
communities are blighted as a result of anti-social behaviour from
underagers intoxicated by alcohol they have obtained illegally.
“If this campaign stops some of these sales and helps hold those licensees
making illegal sales to account then I am confident it will make a
difference to the lives of my constituents”.
Patrick Browne, Chief Executive of the Scottish Beer and Pub Association
added:
“The Challenge 21 initiative highlights the fact that ‘if you are lucky
enough to look under 21 you will be asked to prove that you are over 18 when
you buy alcohol’. Acceptable forms of proof are: photo card driving licence,
passport or PASS* accredited proof of age card.”
“The poster campaign clearly demonstrates that the trade takes the issue of
underage sales very seriously. It will highlight to those under 18 that they
will not be sold alcohol and remind people who work in the trade that
implementing a Challenge 21 policy is the best way of ensuring they don't
sell to under 18s”.
Notes:
The Scottish Beer and Pub Association was originally formed in 1906. Its
members are Scotland’s brewing and large pub companies representing the
licensed trade industry in Scotland. The main aim of the Association is to
contribute to the economic and social wellbeing of Scotland through
employment, investment and training. The SPBA’s members include Scottish
Brewers, Tennent Caledonian Breweries Ltd, Carlsberg U.K. (Scotland) Ltd,
Belhaven Group plc, The Caledonian Brewing Company, Diageo Ltd, Broughton
Ales, Scottish and Newcastle Pub Enterprises, The Spirit Group, Mitchells
and Butlers, Enterprise Inns, Punch Taverns, Magners, SAB Miller & Maclay
Group. Its members account for 1,500 of the 5,200 licensed public houses in
Scotland.
For further info contact:
Patrick Browne, Chief Executive, Scottish Beer and Pub Association (SBPA)
Tel: 0131 225 4681 Mob: 0791 509 3052 Email:
patrick.browne@geoghegans.co.uk
|
